Straight talk from a CEO who has lived, breathed, experienced and created highly profitable business opportunities in the Asian markets.
The biggest stumbling blocks for Australian CEOs and executives entering the Asian marketplace are the preconceived notions they bring with them. Having spent more than 20 years living and working in Asia, I learned through much trial and error that business success in Asia is all about keeping an open mind and cultivating the right relationships.
Any CEO who tells you that Asia isn’t ripe with opportunity, hasn’t really experienced its rich, fertile business landscape firsthand. And those who try to mirror their Australian success without proper guidance. are doomed to fail. I wrote this book to help you avoid these and other pitfalls to creating true success in the Asian market.
For the last several years I have been the top Australian consultant to small and medium sized-businesses ready to make their mark in Asia. My clients have enjoyed huge successes and I am proud to now share my insights with you in The Asian Opportunity.
